In collaboration with Dr. Renita Rajan, Nayanthara has launched The Lip Balm Company, her first venture into the world of beauty retail. The Lip Balm Company is a beauty brand backed by science and solid expertise thanks to Dr. Rajan.
With more than a hundred lip balms available, The Lip Balm Company is a brand that cares. With gender neutrality on the rise, The Lip Balm Company has decided to market lip balm to both sexes. By adding the ‘fun’ to functionality, Nayanthara and Dr. Rajan hope to make lip balms a part of everyone’s daily lip care routine.
The Lip Balm Company founder, Dr. Renita Rajan, said, “What started as a project to create the perfect lip balm turned into a product line. Not only are the lip balms able to plump, lift, soften, brighten and smoothen the lips, the interesting neurocosmetics can even give a sense of wellness and generate brain chemicals that can uplift the mood, and enhance lip characteristics. Using a lip balm is an everyday healthy habit, and our lip balms put the fun into an essential daily habit.”
This uniqueness is what attracted Nayanthara, who wanted something that was beyond the usual, to make her entrance into the cosmetics and personal care market.
When Nayanthara announced the launch of The Lip Balm Company, she said, “I believe in a no compromise stance when it comes to my skincare and product usage. The key aspects I always look for in my own personal care products are high performance and safety. These are the same values we have incorporated in The Lip Balm Compan DNA. For me, it was an immediate decision to join hands with Dr. Rajan on this range. Right after I picked up the first TLBC lip balm, I knew I had to do this! We are truly proud of this creative range of lip balms, which is bound to resonate with people who are looking for something extraordinary, just like I do!”
A dermatologist-formulated product results in high functionality, but what’s really exciting is the wide variety of products available, each with unique properties. The lips can be repaired and plumped with products dedicated to this purpose. Oceanic elements are used in product ranges, as well as biodegradable and vegan plant derivatives. The products are cased in recyclable wood. With the insulation, our products are safe and effective, without preservatives, so all our product lines are preservative-free. Similarly, there are no added artificial colours, most products are made of minimally processed natural raw materials, whose original colours are retained. The product ranges called Edhazh and Niram represent pure plant extracts and naturally coloured lip balms, respectively. With over 12 ranges, The Lip Balm Compan is expected to drop new variants every week all through the coming year.
The Lip Balm Company is launching multiple variants of its LIPrepare range based on the goodness of calendula. Additionally, Ooh-Tea! will be introduced for the New Year.
Beginning today, The Lip Balm Company products will be available between INR 550 and INR 5000. Not only that, you can also get customised lip balms made according to your preferences at a designated cost. Having an omnichannel presence, The Lip Balm Company products can be purchased both online and offline.