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Shikha Kapur, Amit Chandrra and Prabhat Choudhary announce the release of “Andaz”!

Shikha Kapur, a specialist in media and consumer strategy and former CMO Fox Star Studios, UTV Disney , Amit Chandrra, recipient of two Cannes Lion Awards and Managing Director, Trigger Happy Entertainment Network, and Prabhat Choudhary, one of India’s leading marketing minds and founder of Spice PR and Entropy Digital, today announced the launch of Andaz, an integrated marketing solutions company.

Through this partnership, a wealth of entertainment marketing experience comes together as the three key players, who have held significant positions in their areas of expertise, are bringing together their collective knowledge of 150 films for content marketing. Including Baahubali, Dangal, and Sanju, the trio has worked on 4 out of the 5 highest grossing films of all time.

To achieve this goal, Andaz will enlist top talent to come up with innovative marketing solutions, re-imagine campaigns, and engage audiences on a deeper level. Based on their unique background, the founders can create marketing narratives specific to heartland audiences, Gen Z & women.

Using digital technology, the company will develop campaigns based on vital audience insight and data.

Shahika Kapur was a key player in the creation of UTV-Disney’s first corporate studio brand in India; she also played a key role in the repositioning of Fox Star Studios as an innovation and marketing leader. Feature films, television broadcasters, and OTT platforms have been successfully marketed by Amit Chandrra of Trigger Happy Entertainment. Prabhat Choudhary is hailed as the industry’s go-to man during crisis times as he orchestrates content marketing across platforms. In his role as Founder of Spice PR and Entropy Digital, he provides strategic expertise to the Hindi and South film industries, enabling ‘show business’ stakeholders to remain competitive.

We hope to establish a stronger relationship with audiences through campaigns that consistently aim for disruption in both thinking and implementation.

According to Shikha Kapur, “We are at the threshold of a transformational shift in content consumption and audiences. With Andaz, we want to embrace this evolution and create marketing that echoes change, creativity, and curiosity.
Andaz will challenge the conventional marketing playbook and endeavor to give content a unique voice through campaigns that resonate in this landscape of accelerating change.”

As Amit Chandrra points out, “Disruption is critical for any business. It is imperative to challenge status quo consistently. We hope the disruption this collaboration achieves, creates the much needed revitalization we all seek, to grow our industry.”

In his words, Prabhat Choudhary, “The story of Andaz is about harnessing collective strengths of respective specialists. We three would be uniquely positioned to bring in a “change” and value in the marketing process when operating together. Reaching out to different audience segments whether it’s women or tier 3/4 audiences and unprecedented use of digital campaigns would be a priority at Andaz.”

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