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With its newly launched brand campaign, ‘See Where It Takes You’, Amazon Prime Video demonstrates how the service offers immersive entertainment that fosters conversation

From entertainment to inspiration, this short, heartwarming slice-of-life film explores the influence high-quality content can have on viewers’ lives

The new campaign serves as a representation of Amazon Prime Video’s vision to become the world’s most popular entertainment brand and the most used entertainment destination in the world

The Amazon Prime Video brand campaign in India was launched today. With the launch of See Where It Takes You, Prime Video highlights the role that immersive entertainment plays in our lives and illustrates how we can all discover new ways of entertaining ourselves that motivate us towards our life’s ambitions. Over the course of Amazon Prime Video’s 5-year journey in India, it has become one of the most popular destinations for customers to watch movies and TV shows. In the past few years, it’s become obvious that great content doesn’t just entertain, but can also help to stoke a fire within people that can spark action to bring about a positive change in the lives of others. The new campaign is centered around the idea of “See Where It Takes You” to highlight the endless possibilities that can be explored when entertainment is opened up. It seeks to foster a two-way conversation between storytellers, communities, and creators.

Bringing together two of Prime Video India’s most beloved and iconic series, The Family Man and Four More Shots Please! this campaign includes two films – the first of which was released just recently. It takes a realistic portrayal of the relationship between a young couple in the middle of the 20th century, and shows how the popular Amazon Original series, The Family Man, not only delivers a totally immersive entertainment experience, but also prompts the couple to rekindle their romance. As part of the narration, the X-Ray feature is also woven into the narrative, which amplify the unique Prime Video experience.

Watch the film here – https://www.youtube.com/watch?v=4VcHL41CYXQ

“Over the past 5 years, our customers have increasingly looked to us as a trusted friend – one they could rely on to entertain them with some of the best shows and movies across genres and languages,” said Sushant Sreeram, Director – SVOD Business, Amazon Prime Video India. “With users streaming on Prime Video from 99% of India’s pin codes, we take this responsibility seriously, as a service that not only entertains but also inspires. We have constantly worked towards bringing communities and creators together in a manner that ignites fandom and fosters meaningful communication. Prime Video is the go-to entertainment destination; a place where you don’t just watch your favorite stories, you get immersed in them. Stories that not only entertain but also take viewers on a journey, sometimes of self-discovery and personal inspiration. Our new brand campaign invites customers to get on-board this engaging journey and see where it takes them!”

As a joint initiative between Amazon Prime Video and Ogilvy India, the campaign will take place across TV, print, digital and social media

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